Marketing

Integrated Cross-Media Marketing Campaigns

Imagine being able to read your customer's mind. To gauge whether or not that customer is serious about your product or service. To receive notification of high quality "hot" leads immediately via email or PDA while not being inundated with poor quality leads that waste Field Sales Rep's time. To know when and how to communicate with prospects on an ongoing basis. Imagine having access to metrics and analytics that show you at a glance what's working in your marketing program, and what isn't.

What we've just described is the very latest in marketing automation... Integrated Cross-Media Marketing. Our very sophisticated marketing platform allows us to develop and manage marketing campaigns using multiple delivery medias such as Print, TV, Radio, Outdoor Advertising, Direct Mail, Email and the Internet. We can then track details such as when the mail is delivered, whether a recipient has responded, thier responses and actions while on the landing page AND trigger outgoing communications based on those answers and actions. We can also set you up with a "Campaign Dashboard" to se the same results we are seeing in "real time".

To learn more about the "Holy Grail" of marketing automation and how AccelaGraphics can help boost the ROI of your marketing spend, call us at 508-366-5999 to schedule a free consultation.

• AccelaGraphics hosts a meeting to determine what prospects you'd like to reach, and what the desired outcome of the campaign will be
• An offer is chosen - a free gift, or a drawing for a sizeable prize, or links to information your customer would be interested in
• A customer list is created, either through rental of targeted names or through your businesses own customer list
• AccelaGraphics crafts the message into a professional, attention-grabbing mailer and/or e-mail invitation to an online survey
• Your customers login to their own personalized web page, typically something like "johnsmith.yourcampaign.com"
• You get instant feedback on your products or services, and more importantly, instant notification of hot leads sent to your email or PDA
• You also get a password to your campaign statistics, including reports and charts detailing question results, day-by-day campaign statistics, and more
• Using the response statistics, a new, more targeted campaign is planned, and the cycle starts again!